Everything About The Enterprise Market

In this episode, I talk about what makes the enterprise market segment so different from the rest of the market. Technology startup founders and VCs need to deeply understand what distinguishes the enterprise customer from SMBs (small- to medium-sized businesses) in order to craft the proper go-to-market strategy. After listening to this episode, you will be a lot better armed with the necessary knowledge to appreciate and understand what it means to build an enterprise-class product to go after this lucrative market segment.